Hi, I’m Citlali / seat-lah-lee!

I’m a graphic designer and illustrator with a focus on branding, marketing, and UX/UI design. I create thoughtful visual systems that communicate clearly, connect emotionally, and deliver real results.

At Hodge Products Inc., I led design strategy as the Marketing & Design Coordinator, translating complex ideas into accessible, high-impact visuals across digital and print. My work blends storytelling, systems thinking, and a deep belief in design as a tool for equity and engagement.

Whether I’m designing a brand identity, building out a Figma prototype, or illustrating a visual story, I bring curiosity, clarity, and a human-centered approach to every project.

I’m a graphic designer and illustrator with a focus on branding, marketing, and UX/UI design. I create thoughtful visual systems that communicate clearly, connect emotionally, and deliver real results.

At Hodge Products Inc., I led design strategy as the Marketing & Design Coordinator, translating complex ideas into accessible, high-impact visuals across digital and print. My work blends storytelling, systems thinking, and a deep belief in design as a tool for equity and engagement.

Whether I’m designing a brand identity, building out a Figma prototype, or illustrating a visual story, I bring curiosity, clarity, and a human-centered approach to every project.

I’m a graphic designer and illustrator with a focus on branding, marketing, and UX/UI design. I create thoughtful visual systems that communicate clearly, connect emotionally, and deliver real results.

At Hodge Products Inc., I led design strategy as the Marketing & Design Coordinator, translating complex ideas into accessible, high-impact visuals across digital and print. My work blends storytelling, systems thinking, and a deep belief in design as a tool for equity and engagement.

Whether I’m designing a brand identity, building out a Figma prototype, or illustrating a visual story, I bring curiosity, clarity, and a human-centered approach to every project.

Why “seat-lahlee”?

Why “seat-lahlee”?

At first glance, my name (Citlali) can seem intimidating and difficult to pronounce. Don't worry, broken down, my name is pronounced [seat-lah-lee]. Citlali means ‘star goddess’ in the Mexica's native language, Nahuatl. Pretty cool, huh? 

I decided to make this the central part of my personal branding because names are our identities. It’s important to pronounce them correctly.