Hodge Products are experts in the industrial and commercial supply world, known for providing durable, professional-grade equipment to a B2B audience that values reliability. My role was to take that reputation for being "tough and dependable" and translate it into a modern visual identity. I worked to bridge the gap between rugged industrial utility and clean, high-end digital marketing, ensuring the brand felt both established and forward-thinking.
CLIENT
Hodge Products, Inc.
YEAR
Fall 2023 - Fall 2024
SERVICE
Photography, Print Design, Layout Design
ROLE
Designer & Marketer
GOAL
My main objective was to align our marketing visuals with the company’s core mission of being a trusted, high-quality resource for its customers. By taking ownership of the photo direction and email workflows, I aimed to create a consistent look and feel that resonated with our professional audience and drove real engagement. Ultimately, I wanted to make sure every design, whether it was an email or a print piece, reflected the same level of quality that customers expect from the products themselves.
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