Masterlocks.com has been the top private Master Lock distributor for over 50 years, serving everyone from individual homeowners to government agencies. I was responsible for their digital and print identity, making sure their Shopify store and marketing materials felt as reliable and professional as the physical security products they sell.
CLIENT
The Lock People
YEAR
2023-2024
SERVICE
Social Media & Email Marketing
ROLE
Marketing & Design Coordinator
GOAL
My job was to make a massive inventory feel easy to navigate and modern. I handled the technical side, like Shopify management and SEO, alongside the creative work, using data from A/B testing and email segmenting to improve our results. Whether I was directing a photoshoot, designing custom packaging, or running a campaign, the goal was to highlight our custom services and fast shipping to keep us ahead of the competition.
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